8 Great Words to Use on Brochures
By: Robert Johnston

Brochures are effective marketing tools, and they have been for a very long time. But in order to get your brochure noticed among the millions of others out there; you have to have an attention grabbing front page. There are certain words that are better than others at enticing readers to look at your brochures more closely. Eight of these words are listed below. Try to incorporate these into your next brochure printing project. Most likely, they will cause your brochures to generate more revenue for your business.

Easy
People buy things because they need them. But if they can get a product that they need, and not have to exert much effort to get it, they like it even more. Make it as easy as possible for your customers to buy your products or services.

Guarantee
Everyone likes a guarantee. If you are confident enough in your product to offer a guarantee, let your customers know about it. Place that guarantee right on the front page of your brochure. And, of course, make sure that the word guarantee is prominently displayed and easily visible.

Immediately
Customers like to receive the benefit of your product or service right away. You should always be looking for ways to speed up your service or delivery. And you should always make it known that you pride yourself on your speed.

Learn
Believe it or not, people enjoy learning. That is why learning products consistently sell well. If you can offer your customers a chance to learn something new, or to improve upon a skill, advertise that benefit.

New
Obviously, new products are more popular than old ones. Whenever you have a new product or service to offer, emphasize that on your brochures. Even if you don’t have a new product to offer, you can usually find a way to use the word new on your brochures. Offer new specials or new ways to purchase.

Profits
It is no secret that people like money, and they like to have as much of it as possible. If you can provide customers with a way to make money or increase profits, let them know! This can include money making ideas or, for businesses, profit generating tools.

Results
Everything nowadays – especially marketing tools – are driven by results. Make sure your customers know that you can offer results (and do so quickly) and they will be more likely to take the plunge.

Secret
Ever since we were children, most of us have wanted to be a part of a special club or privy to secret information. That desire really does not go away as we age. Use your brochures to tell your customers that you have information you can give them that most people do not know.