The Brochure Printing Process
By: Kaitlyn miller

Brochures are a necessary item in your marketing campaign. Their purpose is to help you make the sale, whether you use a brochure as a direct mail piece, a handout at a trade show, or a response to an inquiry. Designing a brochure that will persuade the customer to purchase your products or services can be a difficult task, which is why so many companies enlist the help of professional graphic designers, especially if they have never designed their own brochure before.

Today, printing companies offer the convenience of design services along with printing. The entire brochure printing process will involve only a few steps on your part, while the printing company will complete the most difficult tasks.

Most of the time, the process begins with listing your goals. Decide on the message you want to send your target audience. Next, list the benefits of your company or product. Also include a list of what makes your company better than your competitors. Why should consumers purchase your products rather than your competitors’?

Make sure that the designers know who your audience is so they can pick the right design styles that will intrigue your clients. Knowing the audience will aid the creative team in choosing colors, fonts, and written text. Also let your printing company know which size and type of fold you prefer.

You will also need to send any images you want included in the brochure printing. Make sure to send them in the format designated by your printer. Including a copy of your company logo serves two purposes, the most obvious being to include it on the brochure. The second reason is so that the printing company will be able to create a design that promotes your company image.

Once the design team has created your brochure, you will then be able to proofread it for errors. You may decide that you don’t like a particular aspect, the colors for instance, and will need to communicate this to the design team.

Finally, the brochure is ready to be printed. You will need to designate quantity, paper type, and coding. You may also choose to have a portion of your brochures mailed directly to clients on your mailing list.

Although using your printing company’s designed team is more expensive than designing brochures yourself, the results of brochures that produce sales are worth the cost.